I believe in marketing that has courage and soul.
Not just selling, but moving things forward. I help brands grow strategically, ethically, and sustainably – while staying human.

This website is for anyone interested in marketing that makes sense. No pretense. No noise. Just honest thoughts, case studies, and content that says something.

  • WELCOME!

    From a small TikTok moment – a funny, impulsive jingle from a creator, @romeo – a trend emerged. With no plan and no campaign, people on TikTok started to hum a catchy tune, got inspired, and hopped in to create something bigger together. This article takes a look at how that…

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