I like figuring out why things work —
and why they don’t.
Marketing, ideas, creativity, strategy,
and the occasional rabbit hole.
This is where I share the things I find worth thinking about.
No pretense. No noise. Just honest thoughts, ideas, case studies, and the occasional “but why?”
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WELCOME!
What happens when a visual identity becomes so powerful that it overshadows the story behind it? Breakfast at Tiffany’s offers a fascinating branding paradox: everyone remembers the dress, Audrey Hepburn and Tiffany’s—but how many people remember what the story is actually about?
