ARTICLES

This section is dedicated to articles in which I combine digital marketing with values that make sense to me – sustainability, ethics, openness, and social responsibility.

I believe that marketing is not just about selling, but also about educating, inspiring and leading to change. In my texts you will find analyses of current topics, practical insights, case studies and critical reflections on campaigns that touch on broader issues than just performance.

I’m all about depth. It’s about finding a balance between creativity, data, and conscience. If you’re interested in marketing that’s not manipulation, but a tool for positive change – welcome.