My name is Barbora Čížkovská and I believe that marketing can be a tool for change – not manipulation.

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Reads

This is a small selection of books that shaped how I think, create, and approach marketing, art, and life. They inspire my work and worldview, and I keep coming back to them whenever I need fresh perspective or grounding.

A simple, practical guide to design basics: typography, color, and layout. I open it whenever I need inspiration or a reminder of the fundamentals.

A clear, visual guide to branding with real-world case studies. I love how beginner-friendly it is-if you’re curious about how brands are built step by step, this book makes it all click.

This one really shook me. It’s a powerful call for marketers to step up, stop greenwashing, and use our skills for real climate action. Eye-opening and inspiring.

A philosophical conversation on freedom and self-acceptance, inspired by Adlerian psychology. It’s not always an easy read, but it makes you question how you see yourself and the world.

I bought this book at the British Museum on my birthday trip to London-it was love at first sight. It explores the golden ratio, sacred geometry, and the patterns that link art, science, and nature. Close to my heart.

A playful yet smart journey through 800 years of art history. I love how it combines storytelling with visuals to show the big picture of creativity through time.

White and red cover of Branded Interactions by Marco Spies and Katja Wenger.

This book connects branding with digital design and interaction. It’s one I dip into when I want inspiration on how strategy meets user experience.